Draco from Dr. Ausbüttel is the pharmacy-exclusive alternative in wound care. The range includes household, specialty and sterile wound bandages. For the first time, the design principle unifies the products through a uniform appearance and a unique packaging form.
What we did for Draco:
PackagingIntroduction of the distinctive pocket box principle
Package designCreation of a uniform umbrella brand management and consistent product communication
ArtworkVisualization of the 38 products through subtle, photorealistic artwork
Printing materialsDevelopment of a communicative all-round design and the print templates for all products in the free choice