Draco from Dr. Ausbüttel is the pharmacy-exclusive alternative in wound care. The range includes household, specialty and sterile wound bandages. For the first time, the design principle unifies the products through a uniform appearance and a unique packaging form.
What we did for Draco:
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Packaging
Introduction of the distinctive pocket box principle -
Package design
Creation of a uniform umbrella brand management and consistent product communication -
Artwork
Visualization of the 38 products through subtle, photorealistic artwork -
Printing materials
Development of a communicative all-round design and the print templates for all products in the free choice