Package design for pet food

Europe in a Nutshell.

“A culinary tour of Europe’s most breathtaking regions with a selection of high-quality local ingredients.”
Our core task here, within the broader context of a radical umbrella brand restructuring for REAL NATURE, was to formulate emotional visualizations with an extra helping of wanderlust for the implementation of this comprehensive sub-brand relaunch for Country Selection.

What we did for Real Nature Country Selection:

  • Brand identity

    Development of a new sub-brand identity as an evolutionary brand relaunch in the context of a new umbrella brand strategy

  • Pet portraits

    Art direction for the entire project, including the organization, planning and implementation of the casting and photo shoot for the pet portraits based on our design concept.

  • Artwork

    Creation of all animal, landscape and ingredient compositions

  • Secondary

    Design for all secondary packages

  • Print materials

    Creation of comprehensive designs, size adaptations and print templates

  • Print

    Monitoring, evaluation and approval of all prepress and litho work for quality assurance throughout the printing process as well as coordination of all litho and printing partners for all printing processes, including gravure, flexo and offset printing.

  • Print approvals

    Implementation of all print approvals of the first editions on site and approval of the edition prints in the context of print-technical quality management