Package design for pet food

The Original

REAL NATURE is a true original. After all, it was one of the first line of products on the market for all natural pet food for dogs, cats and small animals.

Our job: respectful brand management done responsibly and in the highest quality, with full brand awareness and a decidedly loving attention to detail. Our goal: maintaining and building on existing brand values to skillfully usher in new era for a tried and true brand.

What we did for Real Nature Original:

  • Brand identity

    Development of a new sub-brand identity as an evolutionary brand relaunch in the context of a new umbrella brand strategy
  • Package design

    Implementation of the new master design on a total range of approx. 80 products comprising the segments dry food, wet food, multipacks and snacks.
  • Secondary

    Design for all secondary packages
  • Print material

    Creation of comprehensive designs, size adaptations and print templates
  • Print

    Monitoring, evaluation and approval of all prepress and litho work for quality assurance throughout the printing process as well as coordination of all litho and printing partners for all printing processes, including gravure, flexo and offset printing.
  • Print approval

    Implementation of all print approvals of the first editions on site and approval of the edition prints in the context of print-technical quality management