Package design for potato chips

Natural Delight

Reduced-fat products can not only taste delicious, but can look delicious, too! We realized this claim for Intersnack with the launch of a range of low-fat potato chips under the international umbrella brand CHIO. Naturalness and the selection of the best and highest quality ingredients were our focus for the visualization of the product concept in terms of package design. That means the expression of the design supports the strategic marketing concept and makes the packaging itself a natural delight. The range, which now includes three different varieties, was launched in Romania and Hungary.

What we did for Intersnack:

  • Package design

    Development of the launch design and other varieties.