Package design for pet food

Herbs, grasses and vegetables

An illustrative design concept that showcases simple, natural ingredients and goes straight to the heart. This comprehensive brand launch of REAL NATURE’s range of small pet food products reveals a new dimension of the umbrella brand. The detailed and meticulously implemented pet and ingredient illustrations are the centerpiece of our package design concept: a breath of fresh air for the umbrella brand segment.
BMR does brand maintenance with a healthy portion of respect and responsibility.

What we did for Real Nature small pet food:

  • Brand identity

    Development of a new sub-brand identity as a comprehensive brand relaunch in the context of a new umbrella brand strategy

  • Illustrationen

    Development of an illustration style and creation of all animal and herbal illustrations

  • Package design

    Implementation of the new master design for the entire dry food range of approx. 25 products

  • Printing material

    Creation of comprehensive designs, size adaptations and print templates

  • Print

    Monitoring, evaluation and approval of all preprint and litho work for quality assurance throughout the printing process as well as coordination of all litho and printing partners throughout the printing process, including gravure and flexo printing

  • Print approval

    Implementation of all print approvals of the first editions on site and approval of the edition prints in the context of print-technical quality management