Simply butter – now available with all organic ingredients. The new package design captures the endless expanses and crisp air of the Scandinavian landscape.
The consistent communications hierarchy and the pragmatic graphics provide for clear product differentiation in the dairy case.
What we did for Arla Kærgården:
Package designRelaunch of the package presence of the following Kærgården products: unsalted, salted, Balance unsalted, Balance salted and the launch of the new organic variety
Illustration & photoCreation and digital composition of the new Arla Kærgården lake landscape / In-house photo shoot for the icon “bread with spread and knife”
Printing materialsCreation of overall design, print materials and implementation of final print approval of the first print run on-site