Package design for spreads

The taste of Nordic purity

Simply butter – now available with all organic ingredients. The new package design captures the endless expanses and crisp air of the Scandinavian landscape.

Simply unmistakable

The consistent communications hierarchy and the pragmatic graphics provide for clear product differentiation in the dairy case.

What we did for Arla Kærgården:

  • Package design

    Relaunch of the package presence of the following Kærgården products: unsalted, salted, Balance unsalted, Balance salted and the launch of the new organic variety
  • Illustration & photo

    Creation and digital composition of the new Arla Kærgården lake landscape / In-house photo shoot for the icon “bread with spread and knife”
  • Printing materials

    Creation of overall design, print materials and implementation of final print approval of the first print run on-site