Package design for the WW umbrella brand in food retail

Colour me beautiful

Trimmed-down: that’s the look of WW in both supermarkets and online. WW’s colourful range of prepared meals makes for a strong brand presence and establishes WW as a confident authority on healthy eating at the POS.

One range, many products

We transformed a heterogenous range of products into one coherent brand presence, bringing a diverse lineup of meal options together into a single, irresistable menu. Our recipe for success has three key ingredients: well balanced brand elements, close attention to detail and smart appetizer staging.

What we did for WW:

  • Package design

    Design adaption for the entire range for the German market
  • Photography

    Appetizer development, photo production and digital composition execution
  • Printing material

    Generation of overall designs and master files