Sustainable package design for rodent food

Back to nature

Finding solutions that make a package design attractive in terms of both sustainability and aesthetics is a big responsibility for design agencies. It’s a core component in the development process and our consulting services for clients as we ensure that technology, added value and design seamlessly interlock.

It’s more than just a simple line extension we developed for our customer Fressnapf’s rodent range of the REAL NATURE brand: it’s a conscious decision to shift the packaging format from foil bags and composites to 100% recycled cardboard with reduced ink coverage for complete and convenient disposal in the recycling bin.
It’s REAL NATURE to the letter.