Pet Food Packaging Design

Frish by Real Nature

The Real Nature brand family is growing: With “frish,” Fressnapf is launching a new sub-brand in the Real Nature portfolio that follows a current trend in pet food toward needs-based, fresh nutrition with frozen fresh meals for dogs.   

The focus was on a radically minimalist approach: a clear, easy-to-understand design that stands out immediately on the shelf.

The name “frish” itself becomes the central design element. We developed the lettering specifically for this project and staged it as striking artwork—supported by the freshness of the ingredients that form the core of the product.

For the new brand identity, we developed the packaging design holistically—from the strategic concept to the visual execution.

The result is a brand identity that avoids visual clutter yet still makes a maximum impact.

Modern and unique typeface design for the sub-brand.

Focus on freshness in the high-quality food photography.