At first glance the decision to implement more sustainable packaging materials might sound like little more than increased effort and costs. However, there’s often a hidden opportunity to reduce the number of packaging formats when modifying an assortment’s materials by using unique formats for several product variants.

Harmonizing the range also pays dividends in terms of both look and shelf impact. And if nothing else, a facelift or relaunch of a product’s designs can increase the efficiency of the entire measure.