Package design for bandages

First aid

Draco by Dr. Ausbüttel is the pharmacy-exclusive alternative in wound care. The range includes household, special and sterile wound plasters. 

The design principle unites the products through a uniform appearance and a unique packaging form.

The condition of the package at the time quickly made it clear that ‘first aid’ would not suffice here. Decisive resuscitation measures were necessary.

Our expertise resulted in the product range being given a uniform and holistic image and a boost in terms of competence for the first time. To achieve this convincing appearance, we streamlined the brand management

and communication hierarchies, developed an appropriate, serious packaging style, implemented excellent plaster artwork and, last but not least, developed a unique packaging shape.

What we did for Draco:

  • Packaging

    Introduction of the distinctive pocket box principle.

  • Package design

    Creation of a uniform umbrella brand management and consistent product communication.

  • Artwork

    Visualization of the 38 products through subtle, photorealistic artwork.

  • Printing materials

    Development of a communicative all-round design and the print templates for all products in the free choice.