Package design for lebkuchen specialties

Season Greetings

We rolled out the red carpet for Germany’s iconic lebkuchen treats for the holiday season: from German gingerbread mainstays like Aachener Dominosteine to Printen.

These Lambertz originals have been given a refresh, and still look so temptingly familiar. Santa Claus can keep coming, year after year. 

Creative and one-of-a-kind.
The Lambertz lebkuchen and cookie decorating kits make lebkuchen more delightful than ever. The DIY experience creates an emotional attachment to this traditional brand, and the playful design is just plain fun. 

What we did for Lambertz:

  • Package design

    Relaunch of the red line seasonal range with the typical Lambertz rhombus. Expansion of the range to include the appealing DIY lebkuchen/cookie sets.

  • Artworks

    Illustration, photo production and implementation of the master artworks.