Package design for pet food

Wild at Heart

WILDERNESS. A design project in numbers:

4 designers. 8 weeks of market research. 6 months of design development. 3 months of casting.

23 Bengal cats. 1 photographer. 1 veterinarian. 2 stylists. 3 VW busloads of plants and props. 5 days of photo shoots. 80 hours of art direction. 3 weeks of image editing. 240 final artworks. 8 printers in 5 countries.

What we did for Real Nature Wilderness:

  • Brand identity

    Development of a new sub-brand identity as an evolutionary brand relaunch in the context of a new umbrella brand strategy

  • Package design

    Development of a new range structure and transfer of the new master design to a total range of approx. 240 products with the segments dry food, wet food, multipacks and snacks.

  • Pet portraits

    Art direction for the entire project, including the organization, planning and implementation of the casting and photo shoots for the pet portraits based on our design concept

  • Artwork

    Creation of all animal, landscape and ingredient compositions

  • Secondary

    Design for all secondary packaging

  • Print materials

    Creation of comprehensive designs, size adaptations and print templates

  • Print

    Monitoring, evaluation and approval of all prepress and litho work for quality assurance throughout the printing process as well as coordination of all litho and printing partners for all printing processes, including gravure, flexo and offset printing.

  • Print approval

    Implementation of all print approvals of the first editions on site and approval of the edition prints in the context of print-technical quality management