Package design for pet food

Pure Gold

The concept is crystal clear: only the very best will do for the brand SELECT GOLD, both when it comes to product quality and package design. Trim and well-structured. Informative and authoritative.

Clear communication hierarchies and eye-catching pet portraits.
We’ve been working with this exceptional premium brand for nearly 10 years, providing advice and support not just in terms of strategy and brand development, but also when it comes to print quality assurance, product range maintenance and line extensions.

What we did for Select Gold:

  • Brand identity

    Long-term strategic brand consulting and product range alignment
  • Package design

    Development of line extensions and range maintenance as well as transfer of new master designs to a total range of approx. 120 products with the segments dry food, wet food, multipacks and snacks.
  • Pet portraits

    Art direction for the entire project, including the organization, planning and implementation of the casting and photo shoot for the pet portraits based on our design concept.
  • Artwork

    Creation of all final pet artworks
  • Secondary

    Design of all secondary packaging
  • Print materials

    Creation of comprehensive designs, size adaptations and print templates
  • Print

    Monitoring, evaluation and approval of all prepress and litho work for quality assurance throughout the printing process as well as coordination of all litho and printing partners for all printing processes, including gravure, flexo and offset printing.
  • Print approval

    Implementation of all print approvals of the first editions on site and approval of the edition prints in the context of print-technical quality management