Packaging design for animal feed

Cats Nature by mera

The redesign of the cat food range for our client mera was not just a relaunch, but a real labour of love.

From the initial mood board, the development of an image and photo concept, the organisation of a film and photo production, the strategic view of the range, the design development and transfer to the entire range, right through to the creation of all print templates, we worked on this project for a good year.

The result is a bold, unique, very modern and, above all, highly emotional packaging design that perfectly interprets the positioning and core of the mera brand. 

Clear communication of product benefits supported by icons. 

Clear variety coding through striking colours and illustrations.

Individually designed sub-brands differentiate special product offerings.

Lovingly designed benefit icons, even in the details.

Highlighting special product benefits through eye-catching seal-style graphics.