Packaging design for cat litter

Organic Care

The key features of the ORGANIC CARE product concept: 100% natural, renewable, biodegradable. A rapidly growing segment within the cat litter market.

Our aim as designers: to avoid the cliché of brown kraft paper-style packaging at all costs and to develop a packaging design for the concept that is clean, unique and modern, reinventing the visual identity of the category. 

Following an excellent design development process and exceptionally positive market research results, we are now delighted with the successful market launch.