Packaging design for herbal sedatives

Well protected

Baldriparan, the classic herbal sedative, has been protecting sleep since 1964. The iconic image of the shepherd with his flock visualizes the product‘s performance, making the brand approachable and unique.

How it all began: this appearance  from the 1990s was the starting point for our brand work. 

Verpackungsdesign-Referenz aus den 1990er Jahren im ursprünglichen Markenstil.

Baldriparan for the day: Strength lies in calmness.
Valerian, hops and lemon balm are the formula for inner strength and balance in a hectic world.

Verpackung "Baldriparan für den Tag" mit Baldrian, Hopfen und Melisse – innerliche Balance.

What we developed for Baldriparan:

  • Branding

    Evolutionary development of the brand image since the 1990s.

  • Illustration

    Contemporary ‘facelift’ of the key visual.

  • Lettering

    Type design of the ‘Baldriparan’ brand logo.

  • Printing materials

    Creation of the all-around design and all artworks for the range