Product range relaunch cat snacks
Colours of GimCat
The reorientation and repositioning of the GimCat brand, which we strategically supported, also necessitated a restructuring of the product range, both in terms of content and appearance.
The visual translation of the strategic realignment is a clear and cheerful packaging design, which we implemented for Gimborn as part of a comprehensive product range relaunch.
A colour scheme that organises varieties and product segments, a clear communication hierarchy within the packaging architecture, and high-quality animal artworks are the cornerstones of a contemporary new brand identity.
A colour scheme that organises varieties and product segments, a clear communication hierarchy within the packaging architecture, and high-quality animal artworks are the cornerstones of a contemporary new brand identity.
Cats
No AI and no stock photos, but real cats form the basis of the photo concept we developed, which shapes the new brand style and which we have implemented to a high standard with our experienced team of animal trainers and animal photographers. Cat artwork that is now available exclusively from GimCat.
Cats
No AI and no stock photos, but real cats form the basis of the photo concept we developed, which shapes the new brand style and which we have implemented to a high standard with our experienced team of animal trainers and animal photographers. Cat artwork that is now available exclusively from GimCat.
Colours
The colour concept, which forms the heart of the new product range structure, uses a pastel colour palette to organise the product segments and a bold colour palette to organise the varieties within the segments.
Colours
The colour concept, which forms the heart of the new product range structure, uses a pastel colour palette to organise the product segments and a bold colour palette to organise the varieties within the segments.
Structure
A clear hierarchy in the design architecture, which enables quick and easy identification of the umbrella brand and sub-brands, right down to the varieties, product images and product benefits, is an important part of the new packaging design and shapes the new expression of the GimCat brand.
Structure
A clear hierarchy in the design architecture, which enables quick and easy identification of the umbrella brand and sub-brands, right down to the varieties, product images and product benefits, is an important part of the new packaging design and shapes the new expression of the GimCat brand.