Product range relaunch: Every Day Pastes

The DNA of the GimCat brand

The Every Day Pastes are the DNA of the GimCat brand.
These products have shaped the company’s reputation as a trustworthy and responsible manufacturer of cat nutritional supplements for decades.
GimCat stands for the health and wellbeing of cats of all ages, and the professionally medicallooking design of the paste products – high-quality and with proven excellent acceptance – underlines the rigorous research and development that goes into producing these preventive, health-promoting nutritional supplements.

They are true originals that helped lay the foundations for the GimCat brand’s success.
Carefully modernizing such product and brand icons is always the pinnacle of the discipline of brand relaunch.

The aim of the range overhaul was to strengthen the GimCat umbrella brand and highlight product benefits and product expertise, as well as to gently evoke an emotional connection to the product category through new, striking images of cats, which further reinforce the individuality of each product profile.

The backs of the packs also showcase the products’ benefits through striking and distinctive feeding scenes – photographed with real cats and each corresponding to the front of the pack – as well as modern, stylish benefit icons.

A timelessly modern and high-quality brand relaunch, with attention to every detail, which is now being rolled out gradually across all segments of the paste range.