Rice ready meals pack design

New Kids On The Block

Müller‘s Mühle, known for its excellent range of pulses and rice products, is now a new player in the express rice segment.

We have developed a strong market presence for the launch. The ready-to-eat rice segment is occupied by a small number of brands, but these are very present with a wide range of varieties.

The challenge was therefore to ensure that the initial range of four flavours was noticeable in the shelf environment. Harmonious variety colours and disciplined communication of the key benefits create clarity about the range. The umbrella brand concept presents the familiar brand and emphasises the individuality of the varieties.
Mission accomplished: a line extension with two more delicious flavours followed.

To the point: tastes like Greece, contains only natural ingredients and the food is on the table in 2 minutes. Delicious product photos whet the appetite and the best thing about it: what you see is what you get!
The original products were staged - honest food styling and delicious light.

Not just beautiful from the front.
Duty & freestyle on the back. Well-structured, informative communication on the back characterises the well-kept brand article.