Strategic facelift Aspecton

The power of nature

Aspecton is the classic brand that has been giving colds the red card for what feels like ages, powerful, pharmaceutically credible and trustworthy.
We have revealed the natural soul of the brand in a respectful facelift.

The visualisation of natural, plant-based active ingredients and the plausible addition of green in the product texts leads to new clarity and structure in the packaging design and, more importantly, reinforces confidence in the natural effectiveness.

The result is an excellent example of how we see ourselves: design is visualised strategy.

The contemporary product range presentation of the classic brand: faster and clearer communication thanks to a new order and structure.

Enhancing the natural look by visualising the active ingredients thyme, Iceland moss and eucalyptus and updating the design of the effect-target-icons.