Müllers Mühle is renowned for its excellent range of pulses and is the market leader in this sector.
Pulses offer a wonderful variety for contemporary cuisine, as well as for tried-and-tested classic recipes. The
brand and its style have been revamped to reflect this change and to be perceived as a contemporary brand with historical roots
Creamy curry and date dip made from yellow split peas
Order provides direction
Identifying the brand’s offering through a respectful approach to its identity. Contemporary, yet rooted in traditional craftsmanship. Clearly organised, yet detailed and approachable. Simple, yet high-quality. Everyday, yet special.
Oven-baked broccoli & cauliflower steaks with pardina lentils and lemon yoghurt dressing
The example image of the ‘Rote Linsen’ artwork illustrates just how complex and informative the packaging communication is (blue symbolises the view through to the product).
The back of the packaging explains how to prepare the products and also includes personalised tips. QR codes link to the recipes featured on the front. A standard feature is the Müllers Mühle quality guarantee.
On the side, the fill level indicator shows when it’s time to restock.
Willi, the brand ambassador, has information on every product.
As well as the optional extras, there’s the essential information: all the necessary details at a glance on the right-hand side of the packet.
I almost forgot: the note about the handy opening at the back of the top of the packet.
The 16 varieties in Müllers Mühle range of pulses are a fantastic selection with a contemporary look and high standards. The breadth of the range caters to the desire for a varied and healthy diet
The unique, mouth-watering recipe photos are inspiring and encourage you to discover new ways of using pulses, alongside their traditional uses.
