Originally conceived as a strategic and innovative extension of the existing endori range, the package design we developed for the vegan chicken segment was the impetus for a comprehensive relaunch of the endori brand. The packaging design of the line extension was intended to visually express the strategic repositioning of the brand. The market research results were so good that we were able to apply this concept directly to the entire endori product range as a brand relaunch.
Speed to market was our motto in working with the client. Only six months from the initial basic market research to the finished packaging on the shelf.
That means the line extension was, in fact, only the first successful stage of an overall brand relaunch working closely with the client.
The result is a joy to behold.