For us, expanding a product range often means not only developing a new variety, but also to strategically establishing the brand management in a completely new category without losing the core and essence of the original design concept.
For our customer FRESSNAPF, the Grano Bars under the umbrella brand REAL NATURE Original was not just about launching new varieties, but about opening a new category: muesli bars for dogs.
The "dog snacks" category now has a real product innovation, starting with a range of three varieties. Lovingly detailed illustrations are at the heart of the package designs.
We're delighted with the successful and high-quality implementation of our design. Available now in every FRESSNAPF store.
