Package design for herbal sedatives

Counting sheep for better sleep

Baldriparan, the iconic herbal sedative, has been promoting sleep since 1964. The iconographic image of the shepherd with his flock visualizes the product's performance, making the brand both approachable and unique.

Valerian root for a brighter day: rest is the source of strength.
Valerian root, hops & lemon balm are the formula for inner strength and balance in a hectic world.

What we did for Baldriparan:

  • Branding

    Evolutionary development of the brand identity for the past 20 years
  • Illustration

    Gave the key visuals a contemporary lift
  • Lettering

    Typography design for the Baldriparan lettering
  • Printing materials

    Creation of the all-around design and all artworks for the range