Baldriparan, the iconic herbal sedative, has been promoting sleep since 1964. The iconographic image of the shepherd with his flock visualizes the product's performance, making the brand both approachable and unique.
Valerian root for a brighter day: rest is the source of strength.
Valerian root, hops & lemon balm are the formula for inner strength and balance in a hectic world.
What we did for Baldriparan:
BrandingEvolutionary development of the brand identity for the past 20 years
IllustrationGave the key visuals a contemporary lift
LetteringTypography design for the Baldriparan lettering
Printing materialsCreation of the all-around design and all artworks for the range