Putting the sunshine in organic and food retail.
Working closely with the Gelato Classico team we succeeded in creating something truly special: a unique brand and packaging design that gets to the heart of the strategy. The national listing is the reward for Gelato Classico.
And for all of us: the pure and simple pleasure of fantastically creamy, typically Italian ice cream.
Package design for ice cream
Here comes the sun
What we did for Gelato Classico:
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Brand identity
Development of the brand style with all accompanying brand elements -
Package design
Product range appearance with individual design for B2C and B2B products and differentiated expressions for conventional and organic ice creams -
Secondary packaging
Standardization of brand and product communication shipping cartons -
Corporate design
All the basics for corporate design -
Trade communications
New look for the sales folder for organic ice cream and B2B -
Trade fair booth
Design of the booth for the premiere at the Biofach Trade Fair -
Website
Synchronization of the web presence, style/structure, with the new brand identity