Product range expansion Real Nature Wilderness

Fresh meat!

How do you make it visually clear that there's a new offer within a range of around 250 products? How do you also give the marketing strategy enough power - giving the range a new impetus through an extended range - without moving too far away from the brand's DNA, while still clearly emphasizing the idea of innovation?

A classic everyday challenge for package designers. In the case of "Fresh Meat", the new product range segment under the Fressnapf  "Wilderness" brand, we succeeded once again. We’re delighted by the successful market launch, the very positive response, and, of course, the appealing package design.

Fresh meat for the brand, for sales and for shoppers.