The brand: endori is one of the pioneers in the hotly contested market for meat substitute products. The brand is no longer a start-up, though it's still seen as one, but together with a few other competitors it's already shaped the market and the sector and is a synonym for pea.
The task: a comprehensive brand relaunch based on a repositioning approach that would present the brand as young, tasty, uncomplicated, and urban, without denying its natural origins and its basic positioning of "from farm to fork".
The result: a brand and design relaunch with great attention to detail. A new photo concept for delicious product presentation, an illustrative and individual style that tells the story and origin of the brand, as well as a modern tonality in terms of language - those are the areas of tension in which we developed and positioned the brand relaunch – where qualitative brand maintenance and strategic reorientation meet.
Clear and streamlined, yet playful and detailed, we reinterpreted the brand essence. endori is now up to date again and an absolute highlight in the field of vegan meat substitutes.
