Package design cup pudding

Soul Food

It all began in 2005, when we were asked to develop the design for "Süßer Moment" (Sweet Moment), the first warm cup pudding. The launch was extremely successful, the convenience concept was in line with the spirit of the times: enjoyment fast, easy and everywhere.

The latest generation of cup puddings is as practical as ever, but with an emotional twist.

The soul warmer tells of the product's soul: a sense of security, a feeling of home or happiness – the joy of warm pudding, just like when you were a kid.

Emotions @home & to go. As always, available in heartwarming portions.