Relaunch Bärenmarke
An impressive facelift for brand-name quality
Filled with positive preconceptions and memories, you meet an old acquaintance - and are startled. Is that you? That‘s more or less what happened to us with the old familiar bear brand. There are some brands that trigger something in us, have a “sound”, but which we can‘t actually describe exactly visually. This may be due to the complexity of the brand image or a lack of presence beyond the POS.
Starting point for our work: the brand and packaging appearance at the time
It was clear that a fundamental renovation of the Bärenmarke was necessary. The aim - in addition to the strategic considerations - was initially to make the value and status of the brand and product (milk!) appropriately clear. Purity, clarity, freshness and craftsmanship are the basics of the brand overhaul.
We have developed an umbrella brand concept that defines the appealing uniqueness of the products, ensures brand identification in the competitive environment at the POS, powerfully bundles the product range and fulfils the shopper‘s desire for orientation.
Nothing beats Bärenmarke - a claim as a guiding principle. The new design of the Bärenmarke: more radiantly beautiful than ever before.
